![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5c6a687b403af9598aa6db34f7976585/1bdb8783-c81e-48bb-aefe-f8c044070714_rw_1200.png?h=71bb8bb53fec058eefdef63973f76a34)
A soft drink known the world over for refreshing taste, wanted to distance itself from a scandal relating to it’s claim of Real Ginger taste. To bring the brand a cleaner image, a Canadian wilderness landscape photo campaign was chosen. Using Photoshop compositing, product photography, and landmark wilderness treasures creates an image that suggests Canada Dry is still the country’s favourite ginger ale.
![Process Photos, images contain concept artwork and layout for Canada Dry beverage case study](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5c6a687b403af9598aa6db34f7976585/ce7c4ea7-86e6-4173-a998-593c2d9e4211_rw_1200.png?h=843414faa27e550ffdaad2e0368c1bc7)
![print ad concept](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5c6a687b403af9598aa6db34f7976585/efdcaa09-2db0-402f-bb90-a6ac2e1ef757_rw_1920.jpg?h=1d2520023bc896c759f62885da49d2b1)
print ad concept
![print ad concept](https://pro2-bar-s3-cdn-cf.myportfolio.com/5c6a687b403af9598aa6db34f7976585/86e048cd-fe02-41c4-9d96-66132ca906a5_rw_1920.jpg?h=4bb4128e6f27d18db5ba63ccaa76aead)
print ad concept
![unused animated concept](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5c6a687b403af9598aa6db34f7976585/5385d913-35b9-4217-bbdc-2077b4fbdaec_rw_1920.jpg?h=f905a438c6e203ca1ea8342df8d0bbed)