A soft drink known the world over for refreshing taste, wanted to distance itself from a scandal relating to it’s claim of Real Ginger taste. To bring the brand a cleaner image, a Canadian wilderness landscape photo campaign was chosen. Using Photoshop compositing, product photography, and landmark wilderness treasures creates an image that suggests Canada Dry is still the country’s favourite ginger ale.
Canada Dry Art Direction and Compositing Process
Student Work Case Study