![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5c6a687b403af9598aa6db34f7976585/c80d8f65-cf86-4cbb-b8a8-19624c9e0553_rw_600.png?h=946688b4224cec9184d2390e13c999a9)
wireframes for mobile app
Undertaker Spirits is a new beverage brand looking to appeal to monster movie/ comic book fans. The design solution is packaging that reflects the aesthetic interests, as well as a mobile app with a brand story that tells ghost stories, shares party/event photos. This will establish an overall spooky appeal, that attracts the target audience. The packaging will have an undead hand built into the bottle stopper and a laboratory glass bottle that resembles that which would be found in a mad scientist’s lab space. The flagship beverage is called Reanimator’s Elixir. The background story for Reanimator's Elixir is printed on the packaging.
Found at the bottom of a morgue fridge is the glow of a secret formula. A formula that will take a lifeless husk of a gathering and restore it to full tilt blowout party. Flavoured with citrus, mint and ginger, Reanimator’s Elixir has a bold taste, that will take you by surprise, like survivors facing down a zombie horde, boredom doesn’t stand a chance.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5c6a687b403af9598aa6db34f7976585/4dd3fa98-ccc6-4cbb-bbb4-6eb034113710_rw_1200.png?h=13b3508c928288fe2734b9f0440d3323)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5c6a687b403af9598aa6db34f7976585/27fcbbd8-d935-4086-bddf-a7e7cac5d4d3_rw_600.png?h=d095c9bd23da0c15f5b3c8ac197ab3b5)
alternate app logo concept
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5c6a687b403af9598aa6db34f7976585/ae4b650b-6e88-4c25-ab3a-3dadc60d5707_rw_600.png?h=159ee7917ac6695a6ea0004400fa4947)
brand logo development
![original concept sketch](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5c6a687b403af9598aa6db34f7976585/cbbe6aa6-6975-40b9-b570-92f8205eb483_rw_1920.jpg?h=500511162017c903b3411479dbacc1ca)
original concept sketch
![unpainted packaging mockup](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5c6a687b403af9598aa6db34f7976585/98dc2b3f-0ce7-4c88-97ea-6cb20f2e1ac5_rw_1920.jpg?h=bc30cde808a6cd90cb6d53020f1c72af)
unpainted packaging mockup
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/5c6a687b403af9598aa6db34f7976585/6e71400c-e1d6-4968-9721-164d9b87df84_rw_1920.jpg?h=36406fe5a7bb81962ff194cf5bd14ef2)
![packaging prototype paint process](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5c6a687b403af9598aa6db34f7976585/9c0c4437-e3fe-492f-a5ec-c2b424b42c37_rw_1920.jpg?h=3d3f849f6fb805fb4756fc8e43205a6c)
packaging prototype paint process
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5c6a687b403af9598aa6db34f7976585/1a77d615-172a-4b5e-8b5f-f8db2cec7c3a_rw_1920.jpg?h=cbd6ab115ab5458352a490834388ed83)
![lighting experiments](https://pro2-bar-s3-cdn-cf.myportfolio.com/5c6a687b403af9598aa6db34f7976585/b9c1eb0d-43e0-42ce-be87-567d1e1d80a1_rw_1920.jpg?h=82d59ffd82c32217c404886c65e8b5f2)
lighting experiments
![storyboard for commercial](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5c6a687b403af9598aa6db34f7976585/aac4085b-1f47-44f7-9fdf-a50d82d396e7_rw_1920.jpg?h=b6ae87cdbba13376f49519b291db33ee)