unbaked sugar cookie fingers
Murder Burger is a restaurant branding concept geared towards attracting fans of police dramas, horror films, true crime documentaries and biographies. The restaurant tables and interior will be decorated with newspaper clippings of true crimes. The menu features a case file as the outer jacket, and specials will be Polaroid photos paper-clipped to the menu which is printed on newsprint using Baskerville, an official typeface of the government of Canada as well as the what is found in police report forms. Server tickets will be written up as an evidence tag. Aprons/uniforms will be printed with blood drips where the name tags are pinned. All dishes are named on theme, and referent to real and fictitious murder stories. Food will be served with cutlery stabbed into it.
initial concept
menu mock up shoot
food photography studio box wide shot
